Education : 

  • MASTER OF ARTS, Service Design @ Royal College of Art, UK
  • MASTER OF SCIENCE, Information Systems for Manufacture @ University of Warwick, UK
  • BACHELOR OF ENGINEERING (Honours), Manufacture Systems Engineering @ University of Warwick, UK

Experience : 

  • SERVICE DESIGN / CX CONSULTANT @ Weengs, London, UK [Aug 2017 - Aug 2018]
  • ASSOCIATE DIRECTOR, INSIGHTS @ GroupM Knowledge, Hong Kong [Sept 2013 – Sept 2015] 
  • STRATEGIC PLANNING MANAGER @ Wavemaker Global, Hong Kong (formerly known as Maxus, Hong Kong) [July 2011 – Aug 2013]
  • MANAGER, CONSUMER INSIGHTS @ Optimum Media Directions (OMD), Hong Kong [Aug 2006 – Sept 2010]
  • SENIOR RESEARCH EXECUTIVE @ Ipsos MORI , Hong Kong (formerly known as Synovate)  [Apr 2004 – Jul 2006]

ACHIEVEMENTS :  

  • Best new female student, Prince of Wales Award, Royal College of Art, UK 2015-2016
  • Founder / Mentor, Apprenticeship program, GroupM Hong Kong 2013 - 2015
  • Employee of the Year, GroupM Hong Kong 2014
  • Gold award, Excellence in Experimental Marketing, Marketing Excellent Award, Hong Kong 2013
  • Gold award, Excellence in Retail / Shopper Marketing, Marketing Excellent Award, Hong Kong 2013
  • Silver award, Best use of new technology, Mobile Excellence Award, Hong Kong 2013
  • Bronze award, Fast Moving Consumer Goods, Effie Award , The association of accredited advertising agencies, Hong Kong 2013
  • Bronze award, Media Idea, Effie Award , The association of accredited advertising agencies, Hong Kong 2013
  • Bronze award, Best use of Other Digital Platform, Kam Fan Award, The association of accredited advertising agencies, Hong Kong 2012