When we donate our clothes at charity shops, what happen with them afterwards?

background

  • Meet TRAID - a charity shop that resale donated clothing. They would collect clothing from donor and follow by this tremendous sorting process at their Wembley factory
Donations arrive @ Traid, in bin bags that looks like trash

Donations arrive @ Traid, in bin bags that looks like trash

Staff on conveyor belt sorting the clothes @ Traid

Staff on conveyor belt sorting the clothes @ Traid

challenge

  • When the clothes arrived at the Wembley factory, they need to be sorted manually everyday
  • The volume is huge - with an average of 5-6 tonnes a day
  • There are 5 staff on the conveyor belt just sorting the clothes all day, that means each of them sorting over a tonne a day
  • It's not a desirable job. It feels repetitive, boring and unhygienic
  • The process is inefficient with a huge amount of time wasted on sorting

design Objective

  • How do we improve the sorting process at the Traid factory by involving the donor ?

Key drivers to involve donor

How do we involve the donor ?

  • Convenience is key
  • Transparency : let them know how do are the donations being handled
  • Utilisation : Donation equals perceived value. They hope what they donate can be resale at a good value

Solution

Donation is also about respect, instead of using bin bags, colour coded bags will be given to donors upon sign up on the website where the collection appointments can also be made. Donors will be able to sort clothes into different categories accordingly with tags on each garment as well. Information will be more transparent when they can be more specific at how donations can be handled. Time will be spent repairing or repurposing the clothes instead of sorting.   

Donor's new user journey with SORTIFY

Donor's new user journey with SORTIFY

The SORTIFY package with color coded bags & tags

The SORTIFY package with color coded bags & tags

Benefits

Convenience = Easy to follow instruction

Transparency = Clear indication of garment purpose

Utilisation = Utilising value of garment