How might Sainsbury’s connect to urban workers through the lunch experience?

challenge

  • Branding - low association with a good lunch
  • Scalability is the key
  • Data driven, not listening to consumers' need & desire
  • Consumer doesn't see the quality offered

customer needs

  1. Efficiency - Time is precious. Need something quick & easy
  2. Empowerment - Full control over their lunch options
  3. Value - Value for money & good quality
  4. Participatory - Being involved with decision-making and translate into real action

design strategy

We were therefore thinking - why Sainsbury isn't focus on what they're good at ?

We were therefore thinking - why Sainsbury isn't focus on what they're good at ?

solution

A customisable lunch that provides urban workers with the quality in taste, service and experience

Characteristics of STACK

Characteristics of STACK

How it works

Stack is a new concept store for Food-to-go where urban workers can get their meals however they want with endless combos

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benefits

  • Efficiency - Food options are easy to choose with online ordering also available
  • Empowerment - Clear food information for customer to choose with personalised combination
  • Value for money - Quality food with good price
  • Participatory - Voting system and their opinions are heard